Managed the operations for a pre-revenue software startup. Deliverables included the validation, endorsement, and qualification from several Canadian and US prospective customers in the telecommunications and government sectors; a California software vendor OEM license prospect; and a letter of intent to engage in a cooperative development agreement with NRC.
Provided coaching services for the founder of a web analytics software startup regarding business plan, investor value proposition, and investment strategy.
Worked as the acting vice president of marketing and business development for a startup mobile application software vendor. Projects included a cost-effective redesign of company web presence; development of sales presentations, product data sheets, media lists, and press releases, assistance with designing the sales process and selected direct sales activities.
Provided executive coaching and direct assistance with the development and implementation of a partnering strategy for a startup mobile application software vendor. The strategy was validated within one month, a crucial development partnership secured with two months and a channel partnership launched within six months.
Worked with the product management and development teams of an Ottawa software company, developed the business case and managed negotiations that resulted in a rare joint development and marketing agreement from a Fortune 50 enterprise software vendor.
Managed and facilitated a large cross-functional team to develop and prioritize product requirements for an innovative new enterprise software application. Before this product, the company had no prior experience architecting and delivering enterprise applications. The application has since become the dominant platform for the company’s business.
Defined the functional requirements for an enterprise software application to be operated as a hosted service. The design automated service level measurement, reporting, and alerting and successfully navigated significant constraints involving both fixed and variable operating costs.
Led the feasibility assessment of a “skunk work” product, intended to be operated as a hosted application service for the company. Assembled a cross functional team that analyzed the product’s strengths and weaknesses as well as alignment with the company’s strategic direction. The company’s executive team accepted the teams recommendation against feasibility.
For an enterprise software company, led a cross functional team to define the strategy, service solution requirements, “packaged” service offerings, as well as the creation of collateral and sales tools. The strategic objectives included ensuring larger deployments, deeper adoption of product functionality, deeper integration with customer processes, and stronger customer references.
Worked with the co-founders of a startup, led the development of product strategy, product roadmap, and product requirements. Secured product and requirements validation from prospective customers.
